Seroco Quality Paints Booklet – 1916

  • 03

$16.86 (-40%)

66

  • Condition: This publication is 105+ years old. The front cover is nearly separated from the back cover/publication. There is some damage at each of the corners on the front cover and the back cover is torn at the lower spine.
  • Date of Creation: 1916
  • Color: Multi-color
  • Country/Region of Manufacture: United States
  • Original/Reproduction: Original
  • Type of Advertising: Booklet
  • All returns accepted: ReturnsNotAccepted
  • Modified Item: No
  • Brand: Seroco

    • This is a booklet for Seroco Quality Paints, which were
    manufactured for Sears, Roebuck & Co. The booklet contains 44 pages and
    measures approximately 8.25 x 11 inches. It contains text, black & white
    illustrations, an order form, and color samples. In addition, there is a letter
    from Sears to customers that has a great illustration at its top.
    The catalog covers paints, varnishes, enamels and
    miscellaneous products. There are several pages of color charts. There is a
    separate order form and envelope for customers.
    “Seroco” was derived from the first two letters of “Sears,”
    the first two letters of “Roebuck” and “co” is from “company.”
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